Duta Kain

An import-export fabric company offering custom fabric options.

Service:

Social Media Management, Ads Management

Industry:

Fabric Import & Export

Year:

2025

Timeline:

10 Months & Counting

The Challenge

‍

An import–export fabric company offering custom textile options.
They had no appealing store, no visual branding, and no identity, making it difficult to build credibility.

Lack of visual assets for marketing
No brand personality to differentiate from competitors
Fabric products felt “too generic” for digital platforms

Zest needed to create a brand universe that made fabrics feel fun, memorable, and worth following.

Results:

Developed a strong visual brand identity.
Created unique characters such as "Duta Kain" (as a fabric diplomat) and "Dokter Cinta" (Love Doctor).
Built an engaging and relevant narrative for their audience.

These characters added humor and personality, helping Duta Kain build trust and recognition despite having no physical store presence.