Toko Daya Mitra

A company in the construction sector, specializing in textured wall materials, seamless flooring, and waterproofing.

Service:

Social Media Management, Creative Branding Strategist

Industry:

Construction & Building

Year:

2023

Timeline:

2 Years & Counting

The Challenge

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A construction company specializing in textured wall materials, seamless flooring, and waterproofing.
Their main assets were plain wall photos, which made it extremely difficult to create engaging social media content.

No storytelling or lifestyle elements to support branding
Product visuals lacked aesthetic appeal for online audiences
Audience could not understand the functional + artistic value of the materials

To elevate the brand, Zest needed to transform static construction content into something emotionally appealing and visually compelling.

Zest crafted narratives around craftsmanship, texture quality, and real-life applications — turning walls into stories about design, durability, and lifestyle. This approach helped audiences appreciate the artistic value behind every material.

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Results:

Developed a compelling narrative that turned plain wall photos into engaging stories
Highlighted the beauty, quality, and functionality of each material
Built an emotional connection with the audience through creative storytelling
Successfully grew the brand from zero presence to strong recognition

By blending educational content with aesthetic storytelling, Zest helped Toko Daya Mitra stand out in a category usually perceived as “dry” or “technical.”

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