Homegrill
Homegrill
Homegrill
Homegrill
A home-delivery barbecue brand.
Service:
Social Media Management, Creative Branding Strategist
Industry:
Food n Beverages
Year:
2025
Timeline:
Coming Soon
The Challenge
A home-delivery barbecue brand.
They needed to develop an engaging and unique campaign.
- Required a campaign concept different from typical food content.
- Needed storytelling that highlighted relatability.
- Wanted fast-paced visuals to match modern short-form trends.
The brand needed a creative and character-driven approach that made barbecue feel lively, fun, and personal. The challenge included crafting characters, settings, and situations that audiences could instantly relate to, even without audio.
Results:
The campaign direction created a strong and memorable identity for the brand.
- Introduced unique characters like a parking attendant, freelancer, and motorcycle taxi driver.
- Used soundless music-based visuals for fast, engaging content.
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Case Study
Case Study
Case Study
Case Study
