IncisoFit

A Private Gym with PT, comes up with New Program Reach 100 Years.

Service:

Social Media Management, Creative Branding Strategist

Industry:

Sports, Gym

Year:

2025

Timeline:

4 Months

The Challenge:

A gym brand struggling to turn abstract concepts into a clear, relatable identity.
They needed a persona that stood out yet still resonated with a broad audience.

Required a unique character that didn’t feel generic or cliché.
Needed a narrative strong enough to attract attention without relying on typical “gym marketing.”
Needed a storytelling angle that made the brand feel memorable and entertaining.

The challenge centered on translating vague ideas into a persona that could carry the brand’s voice. They needed something bold, distinctive, and instantly recognizable—something that made fitness feel fun, surprising, and different from competitors.

Results: ‍

The new persona-driven content helped the brand establish a strong and unique identity.

Created the character of “The Old Man Who Can Defeat All Ages,” giving the brand a memorable and humorous personality.
Shifted the focus from selling the gym directly to creating Winning Content—content designed to entertain, spark curiosity, and build organic audience interest.

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